Case Study: Port of Amsterdam brings SAIL parade to city crowds with VIOOH programmatic DOOH

Port of Sail Amsterdam brings SAIL parade to citywide screens with VIOOH

The Port of Amsterdam, in partnership with VIOOH, faced the challenge of bringing its SAIL Amsterdam maritime parade event to audiences who were unable to physically reach the waterfront to view it.

VIOOH's solution integrated real-time ship tracking data with a network of digital out-of-home screens, transforming the city into a live extension of the harbor. As ships navigated the water, their journey was simultaneously broadcast across screens citywide, with priority feeds creating immersive 'circles of engagement' and location-based messaging guiding pedestrians to optimal viewing spots.

Port of Sail Amsterdam