Case Study: Piper-Heidsieck boosts Champagne sales with VIOOH programmatic DOOH

Piper-Heidsieck boosts champagne sales 36% with VIOOH

Piper-Heidsieck, a renowned Champagne house, worked with VIOOH on a programmatic digital out-of-home (DOOH) campaign. Their challenge was to promote their achievement of the B Corp certification and increase sales volume for their champagne.

The solution implemented by VIOOH involved a location-based campaign running on screens in Monoprix retail stores across France. This approach targeted environmentally conscious consumers in key locations. The campaign resulted in a 36% increase in additional revenue for the brand in its product category and a 36% increase in volume on Piper-Heidsieck sales.

Piper-Heidsieck