Case Study: Picadeli achieves measurable audience uplift during Stockholm Marathon with VIOOH

Picadeli boosts Stockholm Marathon screen audiences by 37% with VIOOH

Picadeli aimed to maximize its brand visibility and prove the unmeasured media value generated by the crowds at the Stockholm Marathon. Their challenge was to quantify the exact audience uplift and demonstrate ROI efficiency for their campaign. They partnered with VIOOH and other vendors to address this.

The solution implemented by VIOOH and its partners involved placing premium digital out-of-home screens along the marathon route. VIOOH utilized proprietary surge uplift technology to measure actual audience delivery against baselines in real-time. The campaign was highly successful, achieving a 37% crowd surge above the baseline at the screens, with key locations surging by almost 90%, providing data-driven proof of the campaign's extended reach.

Picadeli