Case Study: Pernod Ricard boosts awareness for alcohol-free aperitif with VIOOH programmatic DOOH

Pernod Ricard reaches 51 million impressions with VIOOH

Pernod Ricard, an established beverage brand, faced the challenge of launching an alcohol-free aperitif specifically for sober-conscious Gen Z consumers. To address this, they partnered with vendor VIOOH on a programmatic digital out-of-home (DOOH) campaign.

The solution implemented by VIOOH combined targeted programmatic DOOH with social media amplification and event activations. This multi-channel approach ensured continuous, contextually relevant visibility for the Ramazzotti Aperitivo Arancia 0.0% launch across the entire customer journey. The campaign delivered over 51 million impressions across 3.6 million plays on screens in Germany’s top 10 cities, successfully positioning the new product as an innovative summer drink alternative.

Pernod Ricard