Case Study: Pepsi boosts brand awareness with VIOOH programmatic DOOH

Pepsi boosts Pepsi Max Soda Shop awareness with VIOOH and 6.8M viewable impressions

Pepsi aimed to generate excitement and increase brand familiarity for the launch of its new product, Pepsi Max Soda Shop Creaming Soda Cola, among Australian diet cola consumers. To address this challenge, Pepsi partnered with the vendor VIOOH on a programmatic digital-out-of-home (prDOOH) campaign.

VIOOH implemented a solution that utilized strategic time-targeting and focused on high-indexing panels across the JCDecaux network in five key Australian cities. This location-based campaign targeted roadside and rail audiences. The campaign executed by VIOOH delivered 6.8 million viewable impressions and successfully increased brand familiarity for the new product by 10%.

Pepsi