Case Study: Paysafecard boosts reach among German gamers and gamblers with VIOOH programmatic DOOH

Paysafecard drives uplift above 52% benchmark with VIOOH programmatic DOOH

Paysafecard, a provider of alternative payment methods, worked with VIOOH to establish a distinct presence in Germany's crowded alternative payments market. The challenge was to specifically capture the attention of German gamers and gamblers.

VIOOH implemented a programmatic digital out-of-home (DOOH) campaign focused on high-impact screens in strategic street furniture and rail locations. The solution used comprehensive measurement to track brand lift and behavioral impact. The results showed that of all viewers reported taking, or intending to take action as a result of seeing the VIOOH campaign, there was a significant uplift compared to the 52% benchmark.

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