Case Study: Opel boosts dealership visits with VIOOH

Opel boosts dealership visits by 17% with VIOOH

Opel, a famous European car brand belonging to Stellantis, launched a new hybrid model and partnered with VIOOH on a campaign to target automotive-interested users and measure dealership visits. The challenge was to effectively promote this new version of their best-selling Opel Astra across Spain.

VIOOH implemented an omnichannel solution that included retargeting users who saw outdoor display impressions and prospecting to non-impressed users via mobile video. This programmatic DOOH strategy delivered excellent results for the campaign, including a 17% increase in dealership visits and 9.7 thousand conversions. The VIOOH solution also proved highly efficient, with ad groups from the DOOH portion of the campaign achieving a conversion rate that was twice as good as the video ad groups.

Opel