Case Study: On achieves a 40% uplift in footfall with VIOOH's data-driven prDOOH campaign

On boosts footfall 40% on opening night with VIOOH

On, a running shoe and apparel brand, faced the challenge of driving foot traffic to the launch of its first UK store on London's Regent Street. To address this, they partnered with vendor VIOOH to implement a programmatic digital out-of-home (prDOOH) campaign powered by the StoreBoost platform.

The solution implemented by VIOOH used hyper-precision targeting, integrating multiple data sets including footfall, live weather, and Strava data. The campaign ran on JCDecaux screens on Oxford Street and around three major transport hubs, delivering dynamic, contextually relevant messages to runners. This approach resulted in a 40% uplift in footfall on the store's opening night, successfully driving audience engagement for the launch.

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