Case Study: NIVEA drives in-store sales uplift with VIOOH's programmatic DOOH campaign

NIVEA drives 17% sales uplift with VIOOH

NIVEA faced the challenge of cutting through a crowded skincare market with heavy competition and lower-cost alternatives. Their objective was to drive measurable sales uplift in-store and build brand awareness for their Clear-Up range. To address this, they worked with vendor VIOOH on a programmatic digital out-of-home (pDOOH) campaign.

VIOOH's solution was a test vs. control campaign that combined mobile display ads with pDOOH. Utilizing Dynamic Creative Optimisation (DCO) and location intelligence, the campaign paired daytime mobile awareness with conversion-focused pDOOH promotions to influence consumers right before purchase. The campaign delivered strong results for NIVEA, including a 17% sales uplift and a 28-point increase in mobile-driven consideration.

NIVEA