Case Study: Nespresso boosts brand awareness with VIOOH

Nespresso boosts aided brand awareness by 48% with VIOOH

Nespresso sought to increase its presence in the minds of coffee lovers. To meet this challenge, the brand partnered with VIOOH on a programmatic digital out-of-home (DOOH) campaign.

VIOOH implemented a hybrid booking strategy utilizing both programmatic and direct buys. The solution involved a timed media mix starting with social and CTV ads, followed by DOOH creatives controlled in real-time to reach the target audience. The campaign resulted in a 48% uplift in aided brand awareness and a 44% uplift in aided advertising recall, successfully connecting the brand with its audience's daily ritual.

Nespresso