Case Study: Morrisons boosts Ramadan awareness with VIOOH programmatic DOOH

Morrisons boosts Ramadan awareness with VIOOH’s 20-minute-drive pDOOH targeting

Morrisons, a UK supermarket, faced the challenge of cutting through the heavy seasonal noise of Ramadan to deliver hyper-relevant, time-sensitive messaging that captured consumer attention. Their objective was to increase brand awareness during this period. To achieve this, they partnered with VIOOH on a programmatic digital out-of-home (DOOH) campaign.

The solution implemented by VIOOH utilized dynamic creative optimization (DCO), proximity, and audience targeting. The campaign targeted households observing Ramadan within a 20-minute drive of Morrisons stores, using geo-behavioural data to pinpoint high-indexing areas. With real-time scheduling, the creative remained relevant to daily observances across two strategic bursts timed to the start and conclusion of Ramadan.

Morrisons