Case Study: Milka boosts LaLiga fan engagement with VIOOH programmatic DOOH

Milka boosts audience reach by 90% with VIOOH

Milka, an official sponsor of LaLiga, faced the challenge of cutting through a crowded football sponsorship landscape to integrate its brand into the match-day ritual of fans. To strengthen its bond with the audience at moments of high emotion, Milka partnered with VIOOH on a programmatic digital out-of-home (DOOH) campaign.

VIOOH implemented a solution that used precision time-parting, activating the pDOOH campaign exclusively during peak engagement windows: two hours before and one hour after each match. This strategy delivered a share of time three times higher than conventional campaigns and boosted audience reach by 90% for Milka.

Milka