Case Study: Michael Kors boosts in-store visits and shopper purchase intent with VIOOH programmatic DOOH

Michael Kors boosts shopper purchase intent by 105% with VIOOH

Michael Kors faced the challenge of standing out against competitors and running a coordinated multi-market campaign during the busy Black Friday to Boxing Day retail period. They partnered with VIOOH to drive brand metrics and increase customer visits to their stores.

The solution implemented by VIOOH used programmatic digital out-of-home (DOOH) activated by real-time occupancy data, ensuring ads only ran when malls were busy or stores were quiet. The campaign ran across premium screens in high-traffic locations in seven European cities. This strategy resulted in a 105% uplift in shopper purchase intent and increased footfall to stores on 76% of the campaign days.

Michael Kors