Case Study: Mesh Connect reaches targeted trade conference attendees with VIOOH programmatic DOOH

Mesh Connect targets trade conference arrivals in Dubai Airport with VIOOH

Mesh Connect, a global crypto payments network, faced the challenge of cutting through the crowded outdoor advertising landscape at Dubai International Airport to reach a specific audience of travellers attending a trade conference. To address this, they partnered with VIOOH on a programmatic digital out-of-home (DOOH) campaign.

The solution implemented by VIOOH used live flight data from Dubai Duty Free to target passengers from key locations. The campaign activated large-format arrival screens programmatically only as targeted travellers were disembarking, ensuring efficient ad spend by focusing on a precise audience. This approach minimized wasted impressions and successfully reached the intended conference attendees.

Mesh Connect