Case Study: Mercedes boosts brand presence among HNWIs with VIOOH programmatic DOOH

Mercedes boosts AMG brand presence with VIOOH using real-time flight data

Mercedes faced the challenge of marketing its AMG vehicle to High Net Worth Individuals (HNWIs) within a fragmented media landscape. The luxury automaker aimed to increase its brand presence among this affluent audience in a cost-effective way while optimizing its marketing resources. To achieve this, Mercedes partnered with the vendor VIOOH on a programmatic digital out-of-home (DOOH) campaign.

VIOOH's solution leveraged real-time flight data to power a programmatic DOOH campaign that strategically targeted screens near VIP lounges and departure gates at Abu Dhabi and Dubai airports. This allowed Mercedes to activate its ads during peak travel times to maximize engagement with its target audience of HNWIs. The campaign successfully increased brand presence among affluent audiences in a cost-effective manner.

Mercedes