Case Study: Mazda boosts awareness for the CX70 with VIOOH programmatic DOOH

Mazda drives 11k+ incremental visits with VIOOH

Mazda sought to raise awareness and position its new CX70 model as the ideal premium SUV in Mexico's competitive market. To achieve this, they partnered with VIOOH for a programmatic digital out-of-home (DOOH) advertising solution.

VIOOH implemented a targeted programmatic DOOH campaign utilizing billboards and shopping malls around Mexico City. A strategic element of the solution was a traffic analysis study at each location to measure and engage the right audience concentration. This activation drove significant results for Mazda, including over 11,000 incremental visits and a 17% increase in visits to their agencies.

Mazda