Case Study: Magners achieves sold-out events and future purchase intent with VIOOH programmatic DOOH

Magners sold out all four events with VIOOH and drove 41% future purchase intent

Magners, a cider brand, partnered with VIOOH to promote their 'Secret Orchard' event series. Their challenge was to drive event attendance and future purchase consideration by precisely targeting relevant audiences in specific UK cities.

VIOOH implemented a programmatic digital out-of-home (prDOOH) solution using geo-fencing to target screens in the event cities and audience targeting to reach screens that over-indexed against Magners' target demographic. The campaign also utilized mobile re-targeting for audience engagement. The results were highly successful, with all four events selling out and 41% of respondents stating they were likely to purchase Magners in the future.

Magners