Case Study: Luxury Perfume Brand achieves 18% sales lift in Duty Free with VIOOH programmatic DOOH

Luxury Perfume Brand boosts Duty Free sales by 18% with VIOOH

a luxury perfume brand faced the challenge of gaining market share for a very established product in a competitive duty free environment. Their objective was to boost sales specifically to premium class flyers at Paris-CDG airport.

The brand partnered with VIOOH on a programmatic digital out-of-home (DOOH) solution. VIOOH implemented a campaign that was tactically targeted and triggered during peak audience hours across all airport terminals. This strategy resulted in an 18% increase in sales compared to the previous year.