Case Study: Luxury Fragrance Brand boosts airport sales with VIOOH programmatic DOOH

Luxury Fragrance Brand boosts airport sales 148% with VIOOH

a luxury fragrance brand faced the challenge of standing out against competitors and becoming top-of-mind for consumers considering a fragrance purchase at the airport. Their objective was to increase sales, and they worked with VIOOH on a programmatic DOOH solution.

The solution implemented by VIOOH combined a classic booking with targeted programmatic support. It used sales data to target peak sales periods and flight-plan data to display ads to passengers departing to China. This campaign achieved a +148% sales uplift on the days it ran.