Case Study: a luxury beauty brand boosts Duty Free sales with VIOOH programmatic DOOH

Luxury Beauty Brand boosts Duty Free sales with VIOOH in Paris Charles de Gaulle airport

A luxury beauty brand faced the challenge of grabbing the attention of Chinese passengers in the ultra-competitive duty-free environment at Paris Charles de Gaulle airport. Their objective was to boost product sales in the airport's Duty Free shops. They partnered with VIOOH to deploy a programmatic digital out-of-home (DOOH) solution.

VIOOH implemented a campaign that used flight activation data, with live triggering based on the schedule of flights destined for China. This solution broadcast contextually relevant ads in real-time to a highly receptive audience. To determine the campaign's success, Extime Duty Free Paris sales data was used, confirming it effectively boosted product sales.