Case Study: Los Cabos boosts brand awareness and consideration with VIOOH programmatic DOOH

Los Cabos boosts prompted awareness by 5% with VIOOH

Los Cabos, a premier travel destination in Mexico, faced the challenge of standing out in a competitive tourism market and engaging a German audience unfamiliar with the destination. They partnered with VIOOH to launch a programmatic digital out-of-home (prDOOH) campaign aimed at improving brand awareness and consideration among travelers, particularly those engaged with the UEFA Euro 2024 tournament.

VIOOH implemented a solution using strategic targeting to place high-visibility screens in key football fan locations across Germany for repeated exposure. The campaign resulted in a 5% increase in prompted awareness among the target audience. Furthermore, 72% of those exposed to the campaign reported taking or intending to take action, demonstrating a significant impact on consideration and intent.

Los Cabos