Case Study: KitKat boosts mindful break engagement with VIOOH programmatic DOOH

KitKat runs a 105-screen programmatic DOOH campaign with VIOOH

KitKat, the confectionery brand, worked with VIOOH on a programmatic digital out-of-home (DOOH) campaign. The challenge was to encourage people, specifically Gen Z and younger millennials, to take fun breaks to support their wellbeing and productivity.

The solution implemented by VIOOH was a large-scale programmatic DOOH campaign across 105 digital screens in key South African provinces. The campaign featured witty content and a competition to win experiences, using the slogan 'Kat for Fun’s Sake'. VIOOH's programmatic approach allowed for targeted placement on eye-level and spectacular screens to reach the desired audience.

KitKat