Case Study: KFC drives app downloads with VIOOH programmatic DOOH

KFC drives 177k app downloads in 11 days with VIOOH

KFC faced the challenge of dominating the fiercely competitive Quick Service Restaurant (QSR) sector in Australia and growing its market share by increasing app adoption. To meet this objective, KFC partnered with VIOOH and its partners to drive app acquisitions and surpass the success of a previous campaign.

The solution implemented by VIOOH involved an advanced segmentation approach to target pedestrian audiences with a higher propensity for immediate action, planned using GroupM's Advance DOOH Journeys tool. The campaign ran on street furniture and retail locations near KFC stores and was timed with daily deals and peak retail periods. This VIOOH campaign resulted in 177,000 app downloads over 11 days, nearly doubling the results of the previous campaign.

KFC