Case Study: KAYAK boosts brand consideration and search intent with VIOOH programmatic DOOH

KAYAK boosts brand consideration by 28% with VIOOH

KAYAK, a travel brand, faced the challenge of standing out among travelers against category-leading competitors. To enhance its market presence and drive higher engagement, it partnered with VIOOH on a programmatic digital out-of-home (DOOH) campaign.

VIOOH implemented a solution using programmatic DOOH with dayparting, deployed across digital charging stations and PDN networks in five major US airports. This strategy successfully strengthened KAYAK's brand perception, resulting in a measurable +28% lift in brand consideration and a +16% increase in intent to search.

KAYAK