Case Study: Italianni's drives restaurant visits with VIOOH's programmatic DOOH

Italianni's drives 27.7K restaurant visits with VIOOH

Italianni's, a leading Italian food restaurant in Mexico, faced the challenge of standing out against competitors to increase restaurant visits. To address this, they partnered with VIOOH on a programmatic digital out-of-home (DOOH) campaign.

VIOOH implemented a solution that updated creatives in real-time based on location and context, such as displaying promotions or the daily menu during periods of high footfall. They used geo-spatial analysis to identify high-potential audience areas and employed retargeting. This strategy resulted in over 3.1 million impressions and drove more than 27,700 visits to Italianni's restaurants from those exposed to the campaign.

Italianni's