Case Study: IKEA boosts cooling product sales with VIOOH programmatic DOOH

IKEA boosts cooling product sales 28% with VIOOH

IKEA faced the challenge of reaching people precisely at the time when nighttime heat stress was at its peak and the need for cooling products was particularly high. Their objective was to enhance the relevance and visibility of their 'Cooling Summer' products by promoting them in the specific moments when heat and poor sleep were prominent in their audience's lives. To achieve this, they worked with the vendor VIOOH on a programmatic digital out-of-home (pDOOH) campaign.

The solution implemented by VIOOH leveraged real-time weather data to automatically activate creatives after each tropical night in the affected regions, accounting for regional differences. This pDOOH campaign ran on digital screens across Austria, including street furniture, metro stations, shopping malls, and city outdoor screens. The results were highly successful, generating 60,000 playouts, 870,000 impressions, and a 28% increase in sales of cooling products.

IKEA