Case Study: HSBC boosts foreign exchange transactions with VIOOH programmatic DOOH

HSBC boosts foreign exchange transactions by 139% with VIOOH

HSBC faced the challenge of driving awareness and uptake of its Everyday Global Account among international travellers to boost foreign exchange transactions in a highly competitive travel finance space. The bank partnered with VIOOH to improve its position in the travel card brand preference ranking.

VIOOH implemented a multi-format programmatic DOOH campaign for HSBC, leveraging the JCDecaux Sydney Airport network. The solution strategically aligned with flight schedules and audience movement data, adapting creative messaging to traveller journeys across key airport touchpoints. This data-driven approach resulted in a 139% year-over-year growth in foreign exchange transactions.

HSBC