Case Study: HP boosts brand awareness and consideration with VIOOH programmatic DOOH

HP boosts brand awareness 17% with VIOOH

HP faced the challenge of launching its new HP AI PC and establishing market share in France. The technology company needed to generate awareness and drive purchase intent for the new product while ensuring its value proposition resonated against competitors. To address this, HP partnered with the programmatic digital out-of-home vendor VIOOH.

VIOOH implemented a solution that leveraged programmatic technology to serve dynamic and contextually relevant messaging across a network of digital screens in premium, high-footfall environments across France. This precise, location-based campaign successfully increased brand awareness by 17% and achieved a 100% positive response rate in the key 25-34 age group demographic.

HP