Case Study: HP boosts ad recall and perceived innovation with VIOOH programmatic DOOH

HP boosts ad recall by 33ppt with VIOOH

HP faced competition in the German printer market, with high category awareness but limited differentiation among its target audience of "comfort seeker" males 45+. The company worked with VIOOH on a programmatic digital out-of-home (DOOH) campaign to drive consideration and purchase intent for its HP Smart Tank printers.

VIOOH's solution used dynamic creative optimization (DCO) and real-time football data to tie product benefits to live football moments, making the brand relevant and timely. The campaign achieved a +33 percentage point uplift in ad recall among the exposed group and a +20 percentage point uplift in perceived innovation for the dynamic creative.

HP