Case Study: Honda achieves reach and awareness for the Hybrid Jazz with VIOOH

Honda reaches 2,231 screens across 265 petrol stations with VIOOH

Honda faced the challenge of breaking through the noise in a crowded hybrid vehicle market to spotlight its new Hybrid Jazz model. Their objective was to generate reach and awareness for the vehicle. They worked with the vendor VIOOH on a programmatic digital out-of-home (DOOH) campaign.

The solution implemented by VIOOH was a programmatic campaign using geo-targeting. Geo-localization was used to select 38 points of interest around Honda stockists in France, and the campaign ran on 2,231 screens across 265 petrol stations. This strategy was designed to drive reach and awareness of the new hybrid model.

Honda