Case Study: Heathrow Express boosts brand awareness with VIOOH programmatic DOOH

Heathrow Express targets 3,258 flights to London with VIOOH

Heathrow Express faced the challenge of overcoming standard airport advertising noise to reach passengers with relevant messaging at the exact moment they were preparing to depart for London. To raise brand awareness, they partnered with vendor VIOOH on a programmatic digital out-of-home (DOOH) campaign.

The solution implemented by VIOOH utilized Dynamic Creative Optimization (DCO) powered by real-time flight data. The campaign targeted 3,258 specific flights to London from Frankfurt Airport, deploying multiple creatives with flight-specific messaging at the gate. This highly contextual approach ensured Heathrow Express reached its target audience at the most relevant time and place.

Heathrow Express