Case Study: Gymshark boosts awareness and consideration with VIOOH programmatic DOOH

Gymshark boosts brand perception by 24.2% with VIOOH

Gymshark, a UK athletic-wear brand, sought to launch its first US campaign and increase awareness by positioning itself as an inclusive sports brand. The challenge was to effectively target adults of all abilities aged 18-34 in Los Angeles. To achieve this, they partnered with VIOOH and utilized programmatic digital out-of-home (prDOOH) advertising.

VIOOH implemented a solution that made Gymshark the first brand to utilize a new digital spectacular screen programmatically. The campaign featured new inclusive creative with the slogan "Every Strong Belongs." This approach resulted in a significant measurable impact, including a +24.2% increase in brand perception that Gymshark “accommodates all sizes”, an +8.3% lift in brand consideration, and an +8% increase in awareness.

Gymshark