Case Study: Guinness boosts brand power and winter revenue with VIOOH programmatic DOOH

Guinness boosts brand power 17% with VIOOH

Guinness faced the challenge of leveraging the connection between the optimal temperature for their beer and colder winter weather in Australia. To address this, they partnered with VIOOH and its partners to create a new platform that would inform Australians when it was the perfect time for a pint.

VIOOH's solution deployed a dynamic creative optimization (DCO) campaign. When the temperature dropped, city-specific, weather-triggered creative was displayed on street furniture and airport screens. This was combined with geographic planning and time-targeting. The campaign, executed by VIOOH, was highly successful, driving a 17% increase in brand power, a 13% year-on-year increase in consumption, and an 18% boost in revenue during the key winter months.

Guinness