Case Study: Gucci drives exhibition footfall and London store visits with VIOOH programmatic DOOH

Gucci drives 1,489 exhibition visits with VIOOH

Gucci, the luxury designer brand, faced the challenge of driving footfall to its Cosmos exhibition at 180 The Strand while concurrently generating broader interest and action towards the brand. To meet this objective, Gucci partnered with vendor VIOOH on a programmatic digital-out-of-home (DOOH) campaign.

VIOOH's solution was a two-phase campaign that capitalized on both programmatic guaranteed and non-guaranteed deal types. The campaign tested different audiences and environments across street furniture, rail, and transport inventory. This approach by VIOOH successfully drove 1,489 visits to the Gucci Cosmos exhibition and an additional 8,198 visits to Gucci stores across London.

Gucci