Case Study: giga boosts engagement and rewards customers with VIOOH programmatic DOOH

giga redeems 23M gigabytes of data with VIOOH

Giga, a mobile service provider, faced the challenge of standing out in a competitive market and sought to capture audience attention during monsoon season with unique, timely messaging. They partnered with VIOOH to deploy a contextually relevant programmatic digital out-of-home (DOOH) campaign.

VIOOH's solution integrated real-time weather data to deliver dynamic ads featuring the brand's mascot, tailored to sunny or rainy conditions, which gifted customers free mobile data whenever it rained. This innovative campaign successfully redeemed 23 million gigabytes of data mid-campaign and earned a Silver award at the MARKies Awards Singapore 2024 for 'Most Effective Use of Out-of-Home'.

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