Case Study: Garnier drives SPF consideration with VIOOH programmatic DOOH

Garnier lifts consideration by 54% with VIOOH

Garnier faced the challenge of low daily SPF usage among consumers despite high awareness of UV risks. Their objective was to reposition SPF as an everyday skincare essential rather than a product reserved for sunny days. To address this, Garnier partnered with VIOOH on a programmatic digital out-of-home (pDOOH) campaign.

The solution implemented by VIOOH used dynamic creative on digital screens that responded in real-time to live weather, UV data, and time of day. This delivered contextually relevant messaging to reinforce the campaign's core message. The campaign achieved impressive results for Garnier, including a 54% lift in consideration, a 10% sales uplift during the campaign period, and a 200% lift in brand preference.

Garnier