Case Study: FreeNow boosts brand consideration with VIOOH programmatic DOOH

FreeNow boosts consideration 45% with VIOOH

FreeNow, a taxi app service, faced the challenge of standing out from competitors while maintaining its position as London's top taxi app. Their objective was to bridge the gap between brand awareness and consideration for their service. To address this, they partnered with vendor VIOOH on a programmatic digital out-of-home (DOOH) campaign.

VIOOH implemented a multi-channel solution using a bespoke API mapping technology from the Hawk platform alongside open-source Transport for London data. This allowed campaign creatives to be dynamically updated to spotlight available taxis and showcase London hotspots. The campaign was highly successful, resulting in 45% of those exposed now considering using FreeNow services and a 29% increase in ad recall.

FreeNow