Case Study: Fiat achieves 40% brand uplift with VIOOH prDOOH

Fiat boosts model awareness 40% with VIOOH

Fiat sought to promote its new Fiat 500 Elektro electric vehicle and increase brand awareness by targeting urban audiences in large city centers. To achieve this, they partnered with VIOOH to implement a programmatic digital out-of-home (prDOOH) campaign.

VIOOH executed a solution using POI targeting on Street Furniture to reach audiences in shopping streets and busy public places in central areas of Berlin, Hamburg, Cologne, and Munich. The campaign was highly successful, resulting in a staggering 40% brand uplift in awareness for the Fiat 500 Elektro model.

Fiat