Case Study: Equinor reaches CERAWeek attendees with programmatic DOOH from VIOOH

Equinor reaches 10,000+ CERAWeek participants with VIOOH

Equinor, an energy company, faced the challenge of reaching influential business and policy leaders attending CERAWeek 2025 in Houston to ensure visibility within a busy convention environment. To enhance its brand presence among these key decision-makers, it partnered with vendor VIOOH to utilize programmatic digital out-of-home (DOOH) advertising.

VIOOH's solution used programmatic DOOH across a full airport digital network at George Bush Intercontinental Airport. The campaign delivered high-impact messaging on 134 digital screens, running from March 8th to 12th to ensure consistent visibility as delegates arrived and departed. This provided concentrated, high-share-of-voice exposure to over 10,000 event participants, including more than 450 C-suite executives.

Equinor