Case Study: England and Wales Cricket Board boosts ticket sales for The Hundred with VIOOH programmatic DOOH

England and Wales Cricket Board (ECB) boosts ticket sales with VIOOH

The England and Wales Cricket Board (ECB) partnered with VIOOH to address the challenge of boosting ticket sales for The Hundred cricket tournament. Their goal was to capture the attention of cricket fans through a dynamic and relevant digital out-of-home (DOOH) advertising strategy.

VIOOH implemented a programmatic DOOH campaign utilizing location-based dynamic creative optimization (DCO) to display local live scores on screens in the hometowns where matches were played. This media-first approach also included weather triggering to pause ads if matches were abandoned. The solution successfully delivered highly contextual and timely messaging to engage the target audience.

England and Wales Cricket Board (ecb)