Case Study: Ecovidrio boosts recycling awareness with VIOOH programmatic DOOH

Ecovidrio boosts brand lift 16% with VIOOH

Ecovidrio wanted to increase glass recycling by 12% in the Vitoria area of Spain. The organization partnered with VIOOH to launch a programmatic digital out-of-home (DOOH) campaign aimed at raising awareness and consideration for recycling as an environmental cause.

The solution implemented by VIOOH used DeviceID to identify target audiences in specific census areas. These audiences were then targeted through connected TV (CTV) and digital out-of-home screens, followed by mobile retargeting for those exposed to the ads. The campaign delivered 1.1 million impressions across all three channels and achieved a 16% increase in brand lift for Ecovidrio.

Ecovidrio