Case Study: Douglas promotes one.two.free! clean beauty in stores with VIOOH prDOOH

Douglas runs a 300m-radius 3D prDOOH campaign with VIOOH

Douglas, a major beauty retailer, worked with VIOOH on a programmatic digital out-of-home (prDOOH) campaign to promote their one.two.free! clean beauty brand. The challenge was to capture audience attention in a highly competitive environment and drive engagement with passersby near their Berlin store locations.

The solution implemented by VIOOH utilized high-impact 3D creative across street furniture and screens in the Berlin underground within a 300-meter radius of Douglas stores. This innovative approach, executed in partnership with WallDecaux and [met]ads, was designed to cut through the noise and create a memorable, touchable visual experience for the target audience.

Douglas