Case Study: Don Julio boosts Duty Free product awareness with VIOOH programmatic DOOH

Don Julio boosts Duty Free product awareness with VIOOH during post-holiday travel windows

Don Julio, a premium tequila brand, faced the challenge of driving product awareness in airport Duty Free shops during a post-holiday period with limited media availability. They partnered with VIOOH to implement a programmatic digital out-of-home (DOOH) campaign to maintain a competitive edge and capture the attention of travelers.

The solution implemented by VIOOH used real-time flight activation data and Dynamic Creative Optimisation (DCO). The campaign was triggered based on actual footfall levels in Duty Free areas, measured by StoreBoost sensors, ensuring ads were served at key moments to passengers departing for Ibiza. This highly targeted approach by VIOOH optimized the ads in real-time to attract the audience when they were most receptive.

Don Julio