Case Study: Dior drives awareness and foot traffic with VIOOH programmatic DOOH

Dior drives awareness across 28 screens with VIOOH

Dior, a luxury fragrance brand, sought to increase awareness and recall of its Dior Sauvage product while also driving foot traffic into stores, particularly during the important Father's Day gifting period. To meet this challenge, the brand partnered with VIOOH to execute a programmatic digital out-of-home (DOOH) campaign.

The solution implemented by VIOOH involved running the campaign across 28 JCDecaux digital large format screens in Sydney and Melbourne, with screen selection planned through GroupM Sightline’s journey tool. This programmatic DOOH approach successfully targeted 20-54 year old gifters, effectively meeting the dual objectives of boosting brand awareness and driving in-store visits.

Dior