Case Study: COS boosts brand awareness with VIOOH's programmatic DOOH campaign

COS boosts South Korea airport brand awareness with VIOOH and 3 Shanghai airport terminals

COS, a fashion brand, aimed to promote its new collection at a Seoul fashion show and broaden recognition of its Softfit style. Their challenge was to increase brand awareness among high-net-worth travelers and fashion enthusiasts visiting South Korea. To address this, they partnered with vendor VIOOH on a programmatic digital out-of-home (pDOOH) campaign.

The solution implemented by VIOOH involved launching a flight-activated pDOOH campaign at Shanghai airports, targeting travelers flying to Seoul. Leveraging programmatic technology, ads were placed in high-frequency terminals and activated during flight waiting periods. This was integrated with a social media strategy where content was recirculated on the RedNote platform, creating a cross-channel marketing loop. The campaign successfully transformed the airport into a pre-launch platform, achieving aesthetic consistency and significantly improving effectiveness to boost brand awareness.

COS