Case Study: Columbia boosts outdoor brand awareness with VIOOH programmatic DOOH

Columbia boosts brand awareness by 25pts with VIOOH

Columbia, an outdoor apparel brand, wanted to position itself as the top choice for outdoor activities and increase brand awareness and purchase intent across Europe. To meet this challenge, they partnered with VIOOH to execute a programmatic digital out-of-home (DOOH) campaign.

VIOOH implemented a solution using real-time weather targeting, broadcasting ads on screens in malls, transport hubs, and bus shelters only when the temperature dropped below 8°C in targeted European cities. This ensured the ads reached an audience actively preparing for cold weather. The campaign delivered 71.4 million impressions and resulted in a significant +25 point uplift in brand awareness across five key markets.

Columbia