Case Study: Castello boosts visitation with VIOOH programmatic DOOH

Castello boosts visitation 70.78% with VIOOH

Castello, a cheese brand, faced the challenge of cutting through the competitive seasonal noise of Christmas and repositioning itself as a thoughtful DIY gift solution. They partnered with VIOOH to deploy a programmatic digital out-of-home (DOOH) campaign aimed at bridging the gap to purchase.

The solution from VIOOH utilized precision proximity targeting, fencing screens within 250 meters of stockists and running the campaign during active shopping hours. This multi-channel approach successfully transitioned the brand's perception, resulting in a 70.78% visitation lift compared to the pre-campaign period.

Castello