Case Study: Carwow drives brand visibility and search uplift with VIOOH's programmatic DOOH campaign

Carwow boosts search volume 17% with VIOOH

Carwow, an online car marketplace, partnered with BYD to tackle the challenge of maximizing brand visibility during a surge in UK fuel prices. Their objective was to translate offline awareness into motivated online searches for electric vehicles. They worked with the vendor VIOOH to execute a programmatic digital out-of-home (DOOH) campaign.

VIOOH's solution leveraged programmatic technology to dynamically target digital screens across high-traffic urban areas, roadsides, and petrol stations using real-time location data. This positioned BYD's electric cars as a direct remedy to high fuel costs. The campaign successfully increased search volume for Carwow and BYD by 17% against the pre-campaign baseline, beating the industry benchmark by 7%.

Carwow