Case Study: ByteSIM boosts brand awareness and conversions with VIOOH programmatic DOOH

ByteSIM drives 310K impressions and 5x higher scan-through rate with VIOOH

ByteSIM, a cross-border eSIM provider, faced the challenge of building brand presence and capturing the attention of travelers departing from Changi Airport for Japan and South Korea. Their objective was to increase awareness and drive conversions with a memorable, actionable message. To meet this challenge, they partnered with the vendor VIOOH.

VIOOH implemented a programmatic digital out-of-home (DOOH) campaign strategically positioned at the airport. The solution featured ads with a prominent QR code, enabling an easy offline-to-online transition for travelers to access the eSIM service. This campaign delivered 310,000 impressions and achieved a scan-through rate that was 5 times higher than benchmarks.

ByteSIM