Case Study: Byfesten drives festival engagement with VIOOH programmatic DOOH

Byfesten drives festival engagement with VIOOH across 27 screens and 500 dynamic variations

Byfesten, a music festival in Norway, faced the challenge of drawing attention and driving engagement for its event at the Lillestrøm Kultursenter. To promote the festival and create buzz, they partnered with the vendor VIOOH on a programmatic digital out-of-home (DOOH) campaign.

The solution implemented by VIOOH utilized dynamic creative optimization to serve highly relevant, real-time information on 27 screens around the venue. This included a pre-festival countdown and, during the event, displays showing the next scheduled artist, a countdown to their performance, and the dynamically updated distance from the viewer to the stage. VIOOH's campaign delivered 500 creative variations, ensuring festival-goers received the most current information to drive engagement.

Byfesten